“To demonstrate that specialness and uniqueness of the flight was something we were trying to get across to future customers.”īezos’s flight was also the first - and for now, the only - rocket launch that Amazon customers could watch live on Prime Video. There are fewer than 600 people who have ever been to space,” Linda Mills, Blue Origin’s vice president of communications, told PR Week of the event. “We also wanted to show this is a true rocket ride experience. Millions tuned into Blue Origin’s YouTube channel for the July 20 launch that carried Jeff Bezos on a suborbital flight along with the oldest and youngest person to ever visit space, pilot Wally Funk and Dutch teenager Oliver Daemen. Virgin Galactic has even recruited a TikTok influencer for an upcoming flight. ![]() Accordingly, they’ve invested heavily into incorporating expert commentators, live updates, and streaming coverage of launches. “Netflix and other streaming platforms are able to create niche content like this because they are able to use their customer data to match the content to the interests of their consumers,” Michael Smith, an information technology and marketing professor at Carnegie Mellon University, told Recode in an email.īlue Origin and Virgin Galactic are also acutely aware that their launches can act as advertising for their brands, affiliated companies, and commercial space tourism in general. And let’s not forget that the data-driven nature of platforms can steer viewers to specific types of shows. The space-focused science series Nova was the eighth-most popular documentary series in the United States between June 2020 and July 2021 last year, the Cosmos: Possible Worlds featuring Neil deGrasse-Tyson saw 18 times the average demand for science and nature documentary content, according to Alexander. Alexander added that growing demand and “the fact that they’re relatively cheap to produce compared to the high-profile prestigious dramas with the big Hollywood talent” means we’ll see many more space-bound reality shows in the future. “Shooting something into space, that’s something that’s going to bring in subscribers globally,” Julia Alexander, a senior strategy analyst at Parrot Analytics, told Recode. The rise of space tourism also seems ripe for the streaming age, a time when people can watch these events almost anywhere, and the entertainment industry has already started turning billionaires’ joyrides in zero gravity into massive media events. The Inspiration4 mission and its streaming special mark a new era of live broadcasting from space. 8fLnxHCQNN- Netflix August 3, 2021īut SpaceX and Netflix are hardly the only companies hoping to capitalize on the historic shift to commercial space travel. This September, four civilians will launch into space for a three-day trip orbiting Earth.Ĭountdown: Inspiration4 Mission To Space - the first Netflix documentary series to cover an event in near real-time - will premiere in five parts leading up to and following the mission. One promotional poster for the show declares, “This September, we’re all going to space.” The streaming platform is even releasing a live-action/animated show to explain the mission to kids and their families. Jude Children’s Research Hospital, is really for everyone. Netflix is making it clear that it wants us to think the mission, which will also raise money for St. ![]() If all goes as planned, Netflix will release two more episodes September 13 it will film the actual launch on September 15 and then stream it as a “feature-length finale” at the end of the month. Over the course of September, a team of videographers will follow the civilian astronauts, including billionaire Jared Isaacman, who will be piloting the spacecraft, as they prepare for the journey and eventually launch into space. The first two installments of the five-episode miniseries, Countdown: Inspiration4 Mission to Space, will debut on the streaming platform September 6 and will be the closest Netflix has come yet to covering an event in “near-real time,” the company said on Tuesday. When SpaceX launches its first all-civilian crew into space later this fall and takes a multi-day trip circling the Earth, humanity can follow along online thanks to an exclusive documentary deal Netflix sealed with Elon Musk’s private space company.
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