![]() The pandemic has accelerated what was already a gradual shift toward the acceptance of online learning. “Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” After all, every character needs a stage to play on. ![]() With the right design, your campus itself can become an integral part of the larger narrative you’re weaving. However, an oft-overlooked aspect of many marketing projects is environmental branding. This can include digital and physical means, such as an enticing course prospectus, an engaging newsletter campaign, or a strong, modern visual livery. Using a concerted, cross-functional and collaborative effort across many mediums, it is possible to create an environment – or indeed tell a story – that people want to be a part of. Messaging that speaks to ambition, enrichment, pride, and achievement can help overcome those fears and replace them with a spirit of aspiration. In this case, the character the reader must be made to root for is themselves. With rapid automation and robotization shrinking the job pool for many fields, hyper-competitiveness leading some to believe that anything less than a doctorate is worthless, the spiraling costs of education, along with general fears about global issues such as conflict and climate, there are many reasons why prospective students may feel hesitant about committing years of their life to a course of study. Beyond COVID-19, many factors are contributing to skepticism regarding pursuing further education. “Give the reader at least one character he or she can root for.” Over the course of his career, Kurt Vonnegut developed eight rules for writing stories. Leading marketers have recognized that this basic desire holds true in the quantum age too.īack to Vonnegut. The urge to believe in stories existed, therefore, even in a time before words. Indonesia: Archaeologists find the world’s oldest animal cave painting. Archaeologists find world’s oldest animal cave painting The image is simplistic, of course, but it tells a story nonetheless: this is us. ![]() Just this year, archaeologists discovered an image of a pig in a cave in Indonesia that is believed to be the world’s oldest. Beyond bones and teeth, the earliest surviving proof we have of human life on earth are cave paintings. The answer to many of these challenges lies in telling the right story to your stakeholders. Why are we talking about a science-fiction writer in a marketing blog? In a previous blog, we discussed some of the problems facing the education sector. After the war, he went on to become a teacher, a husband, and a father, and also one of the most celebrated American writers of the twentieth century. Kurt Vonnegut served as an intelligence scout in World War II, where he fought in the battle of the Bulge, got taken as a POW, and witnessed the carpet bombing of Dresden.
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